Submitting to all the search engines

Submitting your website to every search engine is an incredibly time-consuming process. There are hundreds and hundreds of them out there – no doubt, you’ve come across the companies who’ll submit your website to 1000 search engines for you.

Search engine professionals know that the vast majority of these search engines have a very low usage rate and will drive hardly any traffic your way. In fact, it’s only a handful of search engines that drive the majority of traffic from search engines to websites.

The major search engines

Some of the most important search engines, probably accounting for over 90% of the search engine market, are:

- Google
- Yahoo! (released earlier this year)
- MSN
- Teoma
- Fast
- AltaVista

Don’t submit to these search engines

“But there’s only six of them – why on earth not!?” Well, aside from saving time and a bit of money (some require a submission fee), quite simply there’s no need. Allow me to explain…

Search engines crawl the web every few weeks (or months) looking for websites to index. Here’s how it works:

- Search engines start at one website with a large number of outbound links (usually a directory)

- They follow every link they come across, indexing each page they arrive at

- Once a page has been indexed they follow all the links from that page

- And so on until there are no more links to follow

- Unless today is your very first day on the Internet, you might have heard that inbound links into a website are extremely important in establishing its search engine ranking.

If a search engine can’t find you by itself through crawling the web, then your website doesn’t have any inbound links. If so, you’ll never achieve a decent search engine ranking so what’s the point in registering?

Getting incoming links quickly

So, how do you get incoming links? Well, this is a vast topic which I won’t be discussing now, but if you want to get a few good links quickly then there is a solution: web directories. If your website is listed in the Yahoo! directory (http://dir.yahoo.com, not the same as Yahoo! search) and the Open Directory (http://www.dmoz.org, used by Google) all the search engines should find you within two to three months.

There are plenty of other directories you should get listed in too. Global, local and industry-specific directories abound on the Internet. To find them run a search for ‘web directory’ on your favorite search engine. The directories that come up highest in the search rankings will probably generate the most traffic. You can also check the directories of directories listed at the end of this article.

Another even quicker solution is webmaster forums. Search engines love forums because they include so much fresh content. Most have an area where you’re allowed to enter your URL to get feedback from other webmasters. http://www.webmasterforumlist.com has a list of webmsater forums – sign up to them all and get posting!

Long term strategy

Search engine optimisation is a long term strategy. You’ll be successful if you:

- Structure your pages correctly by positioning your keywords in effective places

- Build a great site with unique content that other websites will want to link

Register with as many web directories as possible and then concentrate your efforts on these two things. Within a few months you’ll start to see success.

Directories of directories:

- http://dmoz.org/Computers/Internet/Searching/Directories/
- http://www.searchenginecolossus.com/
- http://www.seo-lab.com/directory-articles/best-free-directories.php
- http://www.isedb.com/html/Web_Directories/
- http://www.directory-pages.com/

This article was written by Trenton Moss. He’s crazy about web usability and accessibility – so crazy that he went and started his own web usability and accessibility consultancy ( Webcredible – http://www.webcredible.co.uk ) to help make the Internet a better place for everyone.

Weather you operate a web site or a brick and mortar commercial enterprise, you want visitors to your location and to drive dealings to your commercial enterprise, you need to be active and do some strong work. Sometimes the shortest length from one place to some other, is the difficult way about, so you will want to get committed in some variety of dealings optimization to get the task done.

A serious offer for your customers is perpetually a easy way to get dealings, the offer can be date stamp dependent so that you have the offer on slow down dealings days. Based on your wares you can provide discounts, bropas or any other saving on vacations too. It is a celebrated fact that deductions force dealings to both on-line stores and material stores.

If you operate an live shop or a website you will want SEO to find the dealings you desire, traffic from search engines is great and converts well so that you will get higher sales and more customers.

Just like your shop in the urban center, your store on the internet must have a good fundament and a healthy construction so both your bricklayer and your host must be first class. Like they say about pizzas, if the dough is great, the full pizza pie is good.

Don?t go for the cheapest solution unless you are one hundred pct positive that it is also the optimal answer, you will have to stick to your basic pick for a prolonged time and you will save yourself from a lot of trouble after on.

Here’s some good advice when choosing a web developer:

1. Make sure your page’s HTML is properly marked up – When you get some young freelance web developer who has been out of the university for 5 minutes and is cheap, you are probably doing yourself a huge kick in the butt. Yeah you’ll end up with a cheap option but the damage done is huge. Good web developers will know the difference between proper HTML and crappy HTML. Ask the question … Can you do hand coding? Yes or no.

2. Does your developer know the difference between a div id and a div class? Yes or No? The answer is pretty simple. div ids are used as a layout feature, meaning you can only reference back to it using Javascript once. The class is a style feature, you can assign a class to any element on the page.