3 Mobile Broadband has always been known for putting its network coverage and strength to optimum use. In a move to create a new stream of revenue, the company has announced to sell advertisement space on its mobile broadband welcome page that comes up alongside the connection manager when a broadband dongle is plugged into the computer or laptop, and is looking for advertising partners to sign up for the deal until the end of this year.
This move comes after the same model received an overwhelming response in Austria where the company has recorded over 6% click-through rate.
3 Mobile has invited potential ad buyers to utilise this lucrative opportunity to pull the attention of its huge number of subscribers towards their products and services – for a comparison with the other mobile broadband service providers, such as the Virgin dongle, refer to the dedicated website Mobile Broadband Genie, for an overall comparison of the top service providers’ offers and performance.
Neil Andrews, Head of Advertising at 3mobile UK, defending the move and said that 3 Mobile UK has always been able to bring in new modes of mobile advertising because of its sturdy and large network that has supported all such initiatives. He further added that this move will not affect the customers in any way as these advertisements will be inconspicuous. He said that the idea is to create a dashboard complete with an advertising panel, which will display these advertisements, and if the customer wants to explore the ad further, he can click on it.
Despite all assurances by the company, there are some serious doubts about the measurement of data usage. It is certain that these ads will be data heavy, now what remains to be confirmed is whether the data used for displaying these graphics will be cut from the customer’s existing allowance or will it be over and above it.