Biranda

Long well-known for its connectivity, large range of unique instruments, and quality components, the current form of the Swiss Army knife has been supplied to the Swiss Army for upwards of 100 years. Victorinox and Wenger have perfected the manufacturing of these quality attachments by integrating the most modern production techniques with traditional craftsmanship. The Swiss Army is still supplied with upwards of 50,000 of these knives per year. As well as the Swiss Army using the Swiss Army knife, it gained massive popularity among explorers, hikers, campers and even as a basic staple of many conventional homes.

The origin of the very first Swiss Army knife can be traced back to Karl Elsener. Elsener was a stout patriarch who was shocked to find the knives supplied to the Swiss Army were created in neighbouring Germany. It took K. Elsener some 5 years to produce the first knife utilised by the Swiss Army that was actually produced in Switzerland. He contributed the cross and shield to the knives to help identify them.

Initially made as only 1 model, today’s Swiss Army knives are produced in upwards of 100 models with unique combinations of instruments for different tasks. These include knives that contain 1 blade to knives that feature an extra blade, tooth pick, tweezers, cork-screw, flat-head and Phillips-head screwdriver, Biro, bottle and can opener, nail file, scissors, saw, file, magnifying glass, fish scaler, wrench, pair of pliers, USB thumb drive, digital clock, altimeter, laser pointer and even a music player. The Popular model is about 9 centimetres long and 2cm wide. Small models are normally just less than 6cm and only 1.5cm wide. The biggest model ever made, Wenger’s ‘The Giant’ was upwards of 22cm thick and contained 85 unique attachments.

For more info: pocket knife

Once a visitor gets a prompt response from the website owner, then only it is sure to become a permanent member and promote the website through word of mouth.

Social media marketing is a large means of reaching to the customers, simultaneously. Those websites, who have large database of their customers and visitors, can easily interact with them and create interest in their website’s product and services easily.

Social Media Marketing can create a buzz or events that can attract attention from visitors. Buzz ticks and travel through user to user contact.

Multiple online social media venues like Twitter, Facebook are good means of building fans.

It is to be noted that bad sites backfire on social media marketing. Therefore create such sites which are informative in positive manner. Badly designed site will generate negative publicity and devastating effects for that website.

Social media sites are visited almost daily by innumerable visitors. People are registering themselves daily to interact with their friends and make new friends simultaneously.

• This online marketing technique helps to increase website traffic to a website, irrelevant as well as relevant.

• It helps to understand user-behavior.

• Helps detect conversions and keeps record of sales.

• Networking sites provide page-views and exposure from advertisement.

• Creating brand awareness amongst lesser known group and popularizing amongst known customers.

• One of the most important benefits is to create positive brand association and maintaining with full aptitude.

Personal branding is important to stand out from the crowd. Essentially branding is a function of public relations. And public relations is “relationships” with your “public”. So here’s some tips on how to Brand You … to Stand out and Shine.

* Do a personal audit to determine your values and vision, your future goals and strengths for you and your company. Defining who you are aligns with your deepest passions. A clue to discovering the feeling or emotion of who you are is to identify where you are and what you are doing that makes you truly happy. For me it’s swimming in the ocean, feeling the warmth of the sun, the colours of sunset and sunrise over the ocean, those feelings and colours help me to shine.

* What do people say about you, how do they perceive you? Pay attention to how others describe you when they introduce you and how they treat you. Are you described as fun loving, compassionate, professional or creative? Do these descriptions align with your values and what you stand for?

* What sets you apart from the crowd, what is your unique “shining” point? What achievements and accomplishments, dreams or desires reveal the emotional, inner side of you and how do you promote that side of you. Customers and clients want to feel they know and trust you enough to do business with you.

* Take a look at some of the outside factors that represent your personal brand, such as the company you work for or the company you keep. Who are your friends, alliances and partners? What networking groups do you belong to?

* Your business tools also say a lot: find one look or message that describes your business and stick with it. Use the same colour scheme, fonts and design throughout your marketing materials, business cards, letterhead and website. Pay attention to your email messages and voice mail messages.

* Your dress and appearance plays an important part in how others see you. Develop a picture file of looks you like that reflects your emotional side and uniqueness. Start to build a wardrobe showing your style but also appropriate for the work you do and image you’d like to project. Buy the best quality you can afford and make sure your clothing fits well.

* Little things like quality accessories also play a part in your personal packaging. Note quality leather shoes, bags, watch, jewellery and pen. Take care of personal appearance including grooming and appropriate hairstyle.

* Personal manner also plays a part in how others perceive you. Be aware of plus and minus personality traits such as self confidence level, your way of talking, manners and social skills.

* Your surroundings and environment project who you are also. You want your business to leave the right impression on your clients, customers, employees and all visitors. Does your desk, signage and place of business reflect an image of efficiency, quality, professionalism and hospitality? Does Brand You say your business is the best?

Sue Currie is a professional speaker and the director of Shine Communications Consultancy an executive development company. Sue’s strategies help boost your public profile and increase profits by enhancing your professional image and building brand visibility. Through her speaking and training programs on image and media, she helps you to grow your company’s major asset – You. Sue enjoys helping others to bring out their personal best and Shine. To learn more visit http://www.shinecomms.com.au